Risottincasa Pan
LABELING MATTERS
For a great product to be elevated, sometimes the best solution is to disappear. Bellissimo created a packaging line designed to showcase the artisanal quality of the recipes — and, in doing so, refresh the brand.
With Pan’s line of ready-to-eat risottos —an artisanal brand already known for its dried mushroom pouches— Bellissimo’s task is to “reveal” rather than explain, decorate, or embellish. The strength of these products lies in the natural quality and beauty of the ingredients — no powders or freeze-dried elements, unlike the recipes of industrial competitors.
The solution is a V-shaped label, elegant and contemporary. The sticker wraps around the products, framing the top of these handmade risottos, highlighting the colors of the ingredients and showcasing their abundance. Given the originality of the approach, it’s a bold project in its own right — and it was later extended to other product lines including polenta.
Premium, budget-friendly. The label’s geometry is designed to optimize space on the printing sheet, just like a traditional shape — an approach that combines elegance with efficiency.
Bellissimo’s work puts the accent on the simple charm of a series of homemade recipes. From these same considerations came the range name, “Risottincasa” (Risottos-at-home), clear and commercially appealing, and the tagline introducing the products to the public: “La bontà si vede” (“Goodness You Can See”), which almost serves as the guiding principle for the entire packaging and communication project.
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