LEAP Book
A STORY TO BUILD
Leap has a lot to say about its construction systems. Bellissimo’s task was to bring order to the environmental benefits, design features, and economic data, presenting them in an elegant company profile.
Some innovations aren’t easy to explain right away. When a brand’s offering involves a certain level of complexity —like a company that produces construction systems with industrial modules assembled on site, benefiting both finances and the environment— Bellissimo’s strength lies in bringing clarity and structuring the narrative, while, of course, presenting it within the most suitable graphic design.
The iridescent cover stock reflects Leap’s focus on materials and enhances the tactile experience.
The company profile supporting Leap’s commercial activity is more of an editorial booklet than a brochure, designed to immediately convey the brand’s aesthetic values and attention to detail. The pages explain how the construction kits work and showcase contemporary design, financial data, and environmental benefits.
The brand’s offering spans multiple sectors, from residential and hospitality to construction in extreme environments. Adding another layer of complexity, it addresses diverse audiences: investors and developers, construction companies, architects, and property owners — all complementary targets, each requiring tailored messaging.
The visuals and tone of voice consistently evoke the comfort and pleasure of home. This is a creative choice with strategic value for a brand introducing a significant innovation to traditional construction models. It represents a genuine paradigm shift — which is why it’s essential to focus on the end result and connect the brand to a warm, domestic imagery.
Clarity and creativity: the editorial care shines through in the choice of headlines, subheadings, and callouts.
YOU MAY ALSO LIKE
-
Packaging and solidarity. A special edition of Lavazza ¡Tierra! at Esselunga in support of Ecuador. Visuals by Bellissimo
Shoppers visiting Esselunga supermarkets these days will find a special edition of Lavazza ¡Tierra! on the shelves, the organic coffee range that has long reflected the company’s commitment to (...)
Read -
AlpTextyles, the EU Cohesion Policy project, is shortlisted for the 2026 REGIOSTARS Awards, promoted by the European Commission
Beautiful news for AlpTextyles – Intertwining Cultures. The Interreg Alpine Space project, for which we served as communication partner from 2023 to 2025, has been selected as one of the 25 (...)
Read -
MaaS for Italy: activities and results at a glance. The white paper designed by Bellissimo for the Italian Government
MaaS for Italy is Italy’s first large-scale pilot of the Mobility as a Service model. Funded with €56.9 million, the program involved six major cities and seven territories, encouraging local (...)
Read -
New languages for evolving institutions. A conversation with Massimiliano Cipolletta, President of the Torino Chamber of Commerce
Nearly a year after the rebrand, Bellissimmo’s project for the Torino Chamber of Commerce has been rolled out consistently across the territory — an opportunity now to reflect on the value of (...)
Read