AN ABSOLUTE DEBUT
At the Paris Motor Show, FIAT writes a new chapter. Bellissimo curates the exhibition concept
Now that’s news — and a source of real satisfaction. At the Paris Motor Show (October 12–18), the piazza FIAT has come to life, with a spatial design by Bellissimo.
In our concept, color and immediacy are the keys to the experience. The brand’s new models and concept cars meet visitors in a contemporary Italian piazza: joyful, welcoming, full of surprising creativity.
This is a stand that stands out, designed to be explored. An LED-colonnade catches the eye, the arches accommodate a souvenir corner, a flower shop, and an Italian bar in an ultra-chromatic makeover. There’s even a newsstand kiosk where visitors can read a special edition of FIAT News, complete with themed crossword puzzles.
At the Paris Motor Show, Stellantis opens a new chapter in FIAT’s story — as explained here. The set design does its part by bringing the brand’s spirit into its natural environment: the cities of our time, vibrant places brimming with inspiration and energy to experience through FIAT’s mobility and micromobility range.
Bellissimo developed the exhibition concept (an absolute debut for the studio!) and curated all the graphics for the communication materials. Exhibition production: EFGROUP.
Published: Oct 15, 2026
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