Studio Madonna
A CAREER SHOT
A professional photographer —and long-time collaborator— sets out to launch his own studio. Bellissimo captures the (positive) tensions of this transition, creating an identity designed “for two.”
Federico Masini, photographer and creative accomplice in many Bellissimo projects, decides to take a step forward and establish his own studio with its own identity: a professional space where his vision meets collaborators, productions, and increasingly complex projects. The new identity is meant to extend his authorial signature, not replace it.
An angel inspired by William Blake’s universe becomes a suspended figure, ready to catch the image in mid-air.
For this reason, it is designed from the outset as a multi-layered system: Federico Masini, Studio Madonna, and a “combo” version where both names coexist. This visual system adapts to personal projects, shared assignments, and more complex productions, allowing each time a different balance between the author and the studio to come forward.
The second tension lies within Masini’s practice: impulse and control, vision and method, chaos and structure. It’s also a fundamental tension of photography itself, which must follow intuition while capturing the image at the exact moment it happens.
Hence the reference to William Blake, the Romantic poet whose universe resonates with Masini’s own imagination — passion, disorder, freedom. In the symbol, the angel becomes a flat, neutral silhouette. Neither good nor evil, suspended in mid-air like someone ready to take the shot.
Sketches, words, and layouts designed with graphic rigor allow chaos and clarity to coexist.
Masini describes himself as an “image novelist.” Bellissimo takes this definition seriously and builds a complete identity system —logotype, symbol, presentation materials, business cards, and early website concepts— shaping an imagery that is, by nature, always in motion.
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