Larry
Investing in branding
The investment company of the Falck family put brand communication front and center from day one — a rare example of design-driven thinking in the world of Italian family offices.
Family offices are companies created to manage the assets of one or more families efficiently, often following major sales or divestments. In this case, Larry is the name chosen by one branch of the Falck family for the investment firm they founded after selling Falck Renewables, the successor to the historic Falck Group.
Looking to position itself in the financial market with the strength of a well-crafted professional brand, the company turned to Bellissimo for a process that would shape both its identity and the communication strategy of the newly established family foundation, Fondazione Alia Falck. While the two organizations share the same origins and a strong set of values —captured in the branding content developed by the studio— their communication naturally diverges in purpose and visual style.
The visual identity is designed to convey stability and dynamism in equal parts. The y in Larry easily transforms into an arrow: the symbol becomes a compass pointing the way forward. The cuts and angled forms of the logo add a sense of motion across both printed materials and the website.
The project emphasizes the connection between making a choice — with a direction or an investment— and the future, a horizon to be reached with expertise and responsibility. At the same time, it maintains a link to the Falck Group’s industrial heritage, elegantly evoked through shades of green.
The visual identity is completed with a set of original finance-themed icons, designed based on the lines of the brand.
YOU MAY ALSO LIKE
-
Lavazza Group: Bellissimo receives the Quality Award 2025
Photo: Andrea Guermani Every year, the companies collaborating with Lavazza Group come together for Supplier Coffee Links. The event is designed as a moment of exchange and collaboration across (...)
Read -
Lagrange Prize 2025. New edition, new installations
Photo: Luigi de Palma Each year, the Lagrange Prize reminds us of the pleasure of working with scientific institutions.Promoted by Fondazione CRT and coordinated by the ISI Foundation, the prize (...)
Read -
What biodiversity means and why it is so important. With Giusi Casucci, Director of LAG Langhe Roero Leader
Bellissimo worked with the four Local Action Groups, or LAGs, active in the rural areas of the Province of Cuneo (LAG Langhe Roero Leader, LAG Mongioie, LAG Tradizione delle Terre Occitane, LAG (...)
Read