Torino, splende il Natale
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2024
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City of Turin
Spruced up for the holidays
The campaign, commissioned by the City of Turin, promotes its initiatives for Christmas and the Holidays season. A city of lights takes over the streets.
Public communication is always truly gratifying —and a significant responsibility— especially when it reaches the visibility of the City of Turin’s Christmas 2024 campaign. As in previous years, the program centers on light installations set up by the city across different neighborhoods, and Bellissimo’s posters focus on bringing out the color and brilliance of these displays.
A landscape of colorful ribbons, shifting shades, and the Mole Antonelliana with its spire. In the simplicity of its elements, the campaign engages with the visual language of the holidays —green and red, gold, the star— while finding its own balance between immediacy and originality.
The fact that the city’s most famous landmark has a pointed shape, topped with a star, makes it a virtually unavoidable choice for Christmas.
The visual creates a city of lights — warm and lively: beams of light, streaks of color, vertical bands that form an ideal skyline of streets and buildings. Glimpses of the Mole’s spire appear and disappear, just as they do when walking through the city’s streets.
Launched in early December, the campaign reaches the public through the various channels available to the city: large posters, station screens, and a tram with a custom livery. Adding to these is the spectacular system of banners along major avenues, key bridges, and central squares of Turin. This is the so-called “Look of the City,” a concept introduced during the urban installations for the 2006 Olympics.
The key visual is also presented in a blue color variant, which distinguishes the communication dedicated to the installations spread across the neighborhoods.
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