Officine Nobili Bontà
ANOTHER BIO
Beautiful and delicious, from brand to shelf. Bellissimo guides the launch of a cookie brand, presenting a charming take on organic products.
A truly indulgent organic biscuit, made with top-quality ingredients but without compromising on taste, was still missing. That’s where Biscottificio del Roero, a small artisan producer from Piedmont, stepped in — reimagining classic recipes using only bio ingredients, almost all sourced in Italy. Bellissimo joined from the very beginning, in autumn 2019, to help define the new brand for high-end retail distribution.
The branding process laid the groundwork for all communication and highlighted the values to convey. Passion for sourcing, pastry-making traditions and their rhythm, the creativity behind the project, and the charm of the Roero region all come through. The name Officina Nobili Bontà, chosen after thorough naming research, ties the promise of indulgence to the sense of energy in an Italian pastry workshop. Here, organic is a “means” to better products, not an “end” in itself.
Noble inspirations feed into the logo design. The three wheels of the Roero family emblem give the region (and the biscuit factory) their name — and now merge into a new symbol. This mark, a kind of three-circle infinity shape, evokes the cycles of nature and the virtuous model of a short supply chain. It immediately becomes the perfect element to represent the combination at the heart of the brand philosophy: excellent ingredients, traditional recipes, artisanal production.
We told ourselves: we want a premium brand, with a high-quality pack and an exhaustive storytelling, rooted in a genuine story.
Frédéric Thil, Biscottificio del Roero
The brand communication comes alive most vividly through the packaging. Here, Officina Nobili Bontà’s choice to carve a “new path for bio” is clear. The staple industry elements —colors, icons, words— give way to a few elegant details. A geometric pattern, like embroidery drawn from the logo, serves as a unifying motif and conveys the local, artisanal character of the products.
It’s a thorough revision of market conventions —from colors to the prominence of certifications— aimed at a mature and refined interpretation of the values behind organic food.
Opening the box reveals carefully crafted small details and completes the story of the ingredients’ origins and the recipes’ history. A friendly narrative accompanies the different moments of use of the box: the voice of the biscuit workshop conveys the human touch behind the work and highlights the many qualities of these biscuits, “born and baked in Piedmont,” showing that “organic and Italian is possible.”
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