Narval Investimenti
A COMPANY ON-POINT
Financial prowess expressed with a contemporary graphic flair. Narval Investimenti introduces itself to the market with a visual identity that makes a subtle but striking impression.
The investment world has its own visual language — a graphic code designed to convey solidity, expertise, reliability. Bellissimo’s project for the launch of Narval Investimenti, an industrial holding built on a previous long-standing experience, steps into this industry with respect and a touch of innovation.
The N of Narval Investimenti takes center stage. The logo is the core of the graphic project, serving as the primary element of clarity and distinctive identity.
The project’s most distinctive aspect lies in the logo. The symbol draws inspiration from Gestalt psychology, the study of visual perception: the mark suggests the shape of the letter “n” without directly drawing it — it’s our mind that perceives it “in negative space.”
The graphic element on the right, with its sharp profile, is a subtle nod to the narwhal, the quirky Arctic whale famous for its tusk. Beyond zoology, this visual choice conveys dynamism and a sense of foresight.
The color and font selection develops the elegant, refined visual language of the brand identity. Dark green stands out as the primary hue, ideal for highlighting institutional covers and welcoming visitors to the website. The web design emphasizes seriousness and clarity, completing a graphic project that combines financial confidence with ambition.
Narval Investimenti Milan office. Photos on this page by Stefano Anzini.
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