Barberino’s Visual Identity & Packaging
EDITORIAL CUT
An ideal of elegance becomes a visual and a pack. Bellissimo curates an emerging brand of grooming and beauty products.
This barber shop is a startup. From its first location in Milan to its first international opening, Barberino’s has expanded both its network of shops and its product range, with a strong focus on digital strategy.
Bellissimo develops the brand’s visual identity, building on the existing logo, to refresh the idea of “Italian men’s wellness” — a beauty model free from taboos that the brand leverages to continue growing. The creative concept emphasizes the value of time well spent, moments dedicated to oneself. The visual language transports Barberino’s sophisticated clientele into a suspended, almost dreamlike world, full of details and subtlety. From typography to photography, Barberino’s expresses itself with a high-level, editorial-inspired type of care.
From the very start, Barberino’s positioned itself with a distinctly Italian style, where getting a haircut or a shave becomes a full wellness experience to enjoy.
Niccolò Bencini and Michele Callegari, Co-founders
The art direction project builds directly on the existing packaging system for products sold in-store and online, with the primary goal of bringing order to a rapidly expanding range of lotions, creams, and masks.
The approach is simple and editorial in style: the fronts of boxes and bottles become mini posters or articles, spaces where to give clarity to the brand story. The system relies effectively on a balance of colors and proportions.
In the evolving scenario of the company, the product portfolio returns to the brand identity’s fundamentals — a choice rooted in consistency, built to last. During the initial concept phase, Bellissimo collaborated with One Day Group, the company supporting Barberino’s as “Business & Community Builder.”
YOU MAY ALSO LIKE
-
Lavazza Group: Bellissimo receives the Quality Award 2025
Photo: Andrea Guermani Every year, the companies collaborating with Lavazza Group come together for Supplier Coffee Links. The event is designed as a moment of exchange and collaboration across (...)
Read -
Lagrange Prize 2025. New edition, new installations
Photo: Luigi de Palma Each year, the Lagrange Prize reminds us of the pleasure of working with scientific institutions.Promoted by Fondazione CRT and coordinated by the ISI Foundation, the prize (...)
Read -
Give back to agriculture
Definitions of a copywriter: someone who knows how to tend a garden without ever picking up a hoe. Working on rural development —first with the Regione Piemonte, then with the Cuneese LAGs— you (...)
Read -
The Torino Chamber of Commerce presents its new logo, a project by Bellissimo
The new logo of the Torino Chamber of Commerce has been unveiled online.The project designed by Bellissimo reinterprets the lines of the institution’s historic symbol as a system of bands that (...)
Read