Auxiell Rebranding
TO THE POWER OF X
Bellissimo’s skills in interpreting and synthesizing are applied to consulting on business processes. A complete restyling — from a single company to the entire group.
Elevating the image of those who elevate business performance. Simplifying the communication of those who simplify production processes. Bellissimo works with high-level consultancy auxiell —founded in Padua in 2005 and a rapid-growth success story— to refresh its communication.
auxiell focuses on processes. It studies how industries and service companies carry out their work, redesigns these methods according to lean production principles, and helps transform people’s behaviors. Over time, an ecosystem of companies with the same philosophy and complementary activities has grown around the business.
Bellissimo’s rebranding highlights the central element of the brand architecture: the x. It serves as the ideal symbol of auxiell’s approach, a sign of multiplying performance, convergence, and focus, a multidisciplinary approach, — the mark of a goal achieved. The distinctive shapes of the new x guide the narrative and create a dynamic, authoritative visual language. The brand’s visual assets were realigned through a thorough review of all tools, including presentations, brochures, and the entire icon system.
The immediacy of the visual concept and the strength of the proposal inspired a restyling of the other companies in the ecosystem. euxilia, exellera, edxiting, and xva follow the process — and strengthen the ties between the companies.
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