AlpTextyles
INTERTWINING CULTURES
Building on local heritage for a more sustainable textile industry. Bellissimo is the communication partner for a project on the textile supply chain in the Alps, part of the European cohesion programs.
AlpTextyles in an Interreg Alpine Space 2021-2027 project, co-funded by the European Union. It gathers 12 partner organizations from six Alpine countries —companies, universities, research institutes, training centers, innovation hubs— and involves Bellissimo as the communication partner.
As shown in the video produced by Bellissimo (available in a teaser version at this link and in full here), AlpTextyles is grounded in a collaborative approach — an exchange of knowledge and cultures rooted in local heritage and the expertise of the consortium’s organizations. The goal: develop commercial, cultural, and policy-making solutions that leverage “Made in the Alps” resources for adoption by businesses and public administrations, while also promoting greener lifestyles.
The many project outputs include guidelines for Alpine SMEs active in the textile sector; a B2C communication format; a policy brief for local and regional authorities; and heritage safeguarding toolkits. The project also delivers free, open-source e-learning and communication tools, including a MOOC (Massive Open Online Course), a series of narrative labels and guidelines to enrich product storytelling, several digitized archives of fabrics and garments from local traditions, and a Metaverse experience dedicated to a “tactile” exploration of the interweaving of past, present, and future through the perspective of young designers.
For more information, you can visit the website and LinkedIn, both managed by the studio.
As the communication partner, Bellissimo curates the communication strategy and the creation of both digital and offline content, supporting the project’s development as well as its external outreach. From event design to coordinating focus groups and supporting the initiatives of project partners, the studio is active across a wide range of corporate, institutional, and creative fronts.
A key priority in the initial phase is developing the initiative’s visual and verbal identity, aligned with the shared codes of the European program.
The team started with the elements that make up the name AlpTextyles — the Alps, textiles, and lifestyles. The aim was to unite the know-how of all partners, represented by 12 differently colored threads, with the traditions of the Alpine countries involved (Austria, France, Germany, Italy, Slovenia, and Switzerland).
The mountain silhouettes formed by the threads develop into a harmonious weave —the final point of the key visual— that embodies the very spirit of the project and becomes its payoff: intertwining cultures.
Project partners:
Polo Poschiavo (Switzerland), ZRC SAZU – Research Centre of the Slovenian Academy of Sciences and Arts (Slovenia), emlyon business school (France), Razvojna agencija Sora / Development Agency Sora (Slovenia), Regione Lombardia (Italy), Confindustria Moda (Italy), Bellissimo (Italy), Istituto Marangoni (Italy), TECHTERA (France), Stand Montafon (Austria), Mediplant (Switzerland), FAU Erlangen-Nürnberg (Germany)
Supported by the European Union through the Interreg Alpine Space Programme: €2,979,694
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