Michela Bausano
IN THE NAME OF ELEGANCE
Bellissimo develops the visual identity for the practice of architect and interior designer Michela Bausano: a bespoke image for an eclectic designer driven by a sense of effortless sophistication.
Projects that strike a balance between heritage and contemporary design, where the history of a place is brought to life through new narratives. Spaces where beauty meets functionality. Based between Turin and international markets, Michela Bausano approaches interiors as narrative systems, where aesthetics and purpose come together to create spaces rich in character. Her approach to interior architecture is eclectic, and her style moves fluidly across different design languages.
One of the most enduring typefaces in typographic history, Caslon is reinterpreted in a contemporary key through the logo.
Bellissimo translates Bausano’s design vision into a visual identity that is essential — simple, yet never ordinary. The name becomes a signature; the initials become a distinctive mark. For a designer whose work celebrates the past embedded within places, the relationship with time became one of the project’s guiding themes. The logo reimagines a classic typeface like Caslon, combining elegance with a sense of authority.
A color palette built around warm tones —brown and beige— brings continuity and restraint to the visual identity. Carefully placed red accents guide the eye and highlight key elements.
The second defining element of the visual system is an underline motif: a minimal yet expressive graphic device used both as a compositional feature and a storytelling tool. It organizes, connects, and creates rhythm and hierarchy across every touchpoint of the identity. The result is a visual identity whose strength lies in clarity — a design language that reflects the architecture and interiors it represents.
Bellissimo also directs the photography, creating imagery that presents Michela Bausano’s professional vision through the new website.
For Bellissimo, whose work has long been closely connected to the worlds of architecture and design, the collaboration with Michela Bausano is part of an ongoing dialogue with designers and creative professionals—individuals from diverse backgrounds and perspectives, united by the pursuit of a distinctive and personal synthesis.
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