NOTIZIE
“Our” La Reserva de ¡Tierra! Cuba wins at the Barawards
Every year, the Barawards bring together professionals from bars, restaurants, and hotels across Italy each year — the so-called “out-of-home” sector. The event is organized by Bargiornale, the leading magazine in this industry, in collaboration with other specialized publications.
In the late-2023 edition, La Reserva de ¡Tierra! Cuba received the Innovation of the Year Award in the “soft drinks & hot beverages” category — a recognition of its sustainability efforts, as this blend is certified organic and sourced from plantations supported by the Lavazza Foundation, as well as its use of blockchain technology to ensure full traceability.
Bellissimo designed the product packaging, building on the previous successful collaboration with Lavazza ¡Tierra! La Habana, a limited-edition line that in 2019 celebrated the 500th anniversary of the founding of Cuba’s capital.
The full story is available here
Published: Feb 12, 2024
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