YAR
SPACE FOR SOUND
Shaping the purity of sound. Bellissimo and the brand identity of YAR, the high-end audio systems company striving for sonic perfection.
In Russian, “YAR” refers to the deepest, most pristine part of the forest. The term perfectly reflects the vision of Giancarlo Sopegno, audiophile and co-founder of the company, to reproduce sound with the utmost fidelity, exactly as it exists in nature. YAR aims for technological perfection, making the technology “disappear” behind the sonic experience.
For the studio, the challenge was to create a brand worthy of the product. The company offers a “limited edition” of just 100 units of cutting-edge technology, featuring a unique design optimized for performance, aimed at the most demanding audiophiles on the international market. In this case, the work begins with listening. Interviews with YAR’s founders help clarify their goals, concerns, and key strengths.
A bold, evocative branding is born —almost extreme in its intensity— vividly reflecting the brand’s signature tension toward sonic purity. The seven values convey the company’s pursuit of the “truth in sound,” the same essence that secretly animates the heart of the forest. Finally, the Stella Polare™ encapsulates the goal of this pursuit in the “profound singularity of sound” that the brand promises to deliver.
The brand identity work that Bellissimo developed with us was a major challenge, aimed at creating a very contemporary, forward-looking image — just like our audio system.
Adriano Marconetto, Co-founder and CEO
Readability and symmetry. The graphic design manages to convey a concept like sound through the “signs you cannot see.”
Verbal research is followed by visual synthesis. The letters of the name, translated into a minimalist alphabet, transform the amplifier and speakers of the system into a symmetric, essential, and alien logo. Suspended in the air, the symbol evokes the mysterious charm of something that cannot be identified — “YAR” also refers to Kapustin Yar, the Russian military base that, in the collective imagination, is associated with repeated UFO sightings.
In this case, the goal of the graphic design was to reconcile lightness and impact, conveying the strong personality of the brand in a subtle, unobtrusive way. Like the speakers it integrates with, the logo features a precise and easily recognizable design, capable of fading into the background to make room for the pure listening experience.
YOU MAY ALSO LIKE
-
Lavazza Group: Bellissimo receives the Quality Award 2025
Photo: Andrea Guermani Every year, the companies collaborating with Lavazza Group come together for Supplier Coffee Links. The event is designed as a moment of exchange and collaboration across (...)
Read -
Lagrange Prize 2025. New edition, new installations
Photo: Luigi de Palma Each year, the Lagrange Prize reminds us of the pleasure of working with scientific institutions.Promoted by Fondazione CRT and coordinated by the ISI Foundation, the prize (...)
Read -
Give back to agriculture
Definitions of a copywriter: someone who knows how to tend a garden without ever picking up a hoe. Working on rural development —first with the Regione Piemonte, then with the Cuneese LAGs— you (...)
Read -
The Torino Chamber of Commerce presents its new logo, a project by Bellissimo
The new logo of the Torino Chamber of Commerce has been unveiled online.The project designed by Bellissimo reinterprets the lines of the institution’s historic symbol as a system of bands that (...)
Read