AlpTextyles
INTERTWINING CULTURES
Building on local heritage for a more sustainable textile industry. Bellissimo is the communication partner for a project on the textile supply chain in the Alps, part of the European cohesion programs.
AlpTextyles in an Interreg Alpine Space 2021-2027 project that gathers 12 partner organizations from six Alpine countries. The consortium comprises organizations active in the textile supply chain —companies, universities, research institutes, training centers, innovation hubs— and involves Bellissimo as the communication partner.
As shown in the video produced by Bellissimo (available in a teaser version at this link and in full here), AlpTextyles is first and foremost a collaboration among organizations in the textile supply chain — an exchange of knowledge and cultures rooted in local heritage and the expertise of companies, universities, research institutes, training centers, and innovation hubs.
The goal is to develop commercial, cultural, and policy-making solutions that leverage “Made in the Alps” resources for adoption by businesses and public administrations, while also promoting greener lifestyles. (For more information, you can visit the sito web and LinkedIn, both managed by the studio.)
As the communication partner, Bellissimo curates the communication strategy and the creation of both digital and offline content, supporting the project’s development as well as its external outreach. From event design to coordinating focus groups and supporting the initiatives of project partners, the studio is active across a wide range of corporate, institutional, and creative fronts.
A key priority in the initial phase is developing the initiative’s visual and verbal identity, aligned with the shared codes of the European program.
The team started with the elements that make up the name AlpTextyles — the Alps, textiles, and lifestyles. The aim was to unite the know-how of all partners, represented by 12 differently colored threads, with the traditions of the Alpine countries involved (Austria, France, Germany, Italy, Slovenia, and Switzerland).
The mountain silhouettes formed by the threads develop into a harmonious weave —the final point of the key visual— that embodies the very spirit of the project and becomes its payoff: intertwining cultures.
Project partners:
Polo Poschiavo (Switzerland), ZRC SAZU – Research Centre of the Slovenian Academy of Sciences and Arts (Slovenia), emlyon business school (France), Razvojna agencija Sora / Development Agency Sora (Slovenia), Regione Lombardia (Italy), Confindustria Moda (Italy), Bellissimo (Italy), Istituto Marangoni (Italy), TECHTERA (France), Stand Montafon (Austria), Mediplant (Switzerland), FAU Erlangen-Nürnberg (Germany)
Supported by the European Union through the Interreg Alpine Space Programme: €2,979,694
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