The Torino Chamber of Commerce presents its new logo, a project by Bellissimo

The new logo of the Torino Chamber of Commerce has been unveiled online.

The project designed by Bellissimo reinterprets the lines of the institution’s historic symbol as a system of bands that open out like a fan — a sign of innovation, growth, and multidimensionality.

Starting this summer, the new logo will replace the historic emblem that the Chamber of Commerce has used for over thirty years.

This is an achievement that gratifies us and makes us extremely proud. The new symbol aligns with the current visual sensibility and will gain wide visibility thanks to the many initiatives supported by the Chamber of Commerce.

Our hope is that the logo will achieve the same level of recognizability and longevity as its predecessor!

Published: Jul 03, 2025