Tablì
COFFEE AT THE CENTER
The collaboration with Lavazza reaches a new milestone with Tablì, the system with 100% coffee tabs without wrappers — an innovation set to revolutionize the industry. Bellissimo designed the visual identity and packaging, earning the studio the Lavazza Group Quality Award 2025.
Unveiled at Milan Design Week 2025, Tablì enters the market with a bold visual identity designed to signal the evolution of a daily ritual. Lavazza’s new home system focuses on purity, offering the world’s first 100% coffee tabs —no capsules, no wrappers— for a more sustainable and elevated at‑home coffee experience.
For Bellissimo, a long‑time collaborator on projects including the Qualità Oro restyling, this represented a unique challenge: crafting the identity for an authentic industry breakthrough. The work spans the entire ecosystem —from coffee varieties to machine packaging and accessories— creating a cohesive and impactful visual language across every touchpoint. The goal: put coffee back at the center — in this case, the tab itself.
The design highlights the tab as the focal point, a choice that communicates clarity and simplicity — hallmarks of Bellissimo’s approach and this ongoing partnership.
Carlo Colpo, Chief Marketing Officer, Lavazza Group
Structurally, the tab organizes the front of the pack into two sections: the top, set against a white background, features the Lavazza brand and the new Tablì logo; the bottom differentiates each coffee reference through color and content. At the center, the “100% coffee” label reinforces the product promise. Coffee is the message.
The identity is defined by the logotype, with the accent mark emphasized as a visual anchor. The symbol adapts in color by variety and serves as a range indicator. Black on white ensures clarity and impact even on crowded shelves, while gold —Lavazza’s iconic color— acts as a unifying “ribbon,” connecting products and accessories with a sense of continuity and value.
Right: the launch event at Milan Design Week 2025. Photo: Andrea Guermani
In November 2025, during the Supplier Coffee Links event, which brings together Lavazza Group’s entire international supply chain, Bellissimo received the Quality Award. While the recognition followed the Tablì project, it also honors a collaboration that has now spanned more than a decade.
The launch event at Milan Design Week 2025. Photos by Andrea Guermani
YOU MAY ALSO LIKE
-
Packaging on display. At the ADI Design Museum, the three Boxes for inspirational design created by Bellissimo for Bombay Sapphire
From March 4 to March 26, 2026, the ADI Design Museum in Milan hosts the exhibition Design di Filiera. La Filiera del Packaging, curated by Carlo Branzaglia and Wladimiro Bendandi and promoted by (...)
Read -
Why teach entrepreneurship: an interview with Giancarlo Rocchietti and Barbara Graffino from Enter Academy
It can’t really be labelled as a school, but it’s more than just a training program. Enter Academy is a non-profit foundation that aims to inspire the next generation of entrepreneurs. Supported (...)
Read -
Enter Academy makes its public debut. From naming to website, Bellissimo supports its launch event
It’s always exciting when a brand developed in the studio comes to life — especially when it does so in front of hundreds of people, at such a large and well-attended launch event.With the (...)
Read -
Lavazza Group: Bellissimo receives the Quality Award 2025
Photo: Andrea Guermani Every year, the companies collaborating with Lavazza Group come together for Supplier Coffee Links. The event is designed as a moment of exchange and collaboration across (...)
Read