Enter Academy
INSPIRING ENTREPRENEURSHIP
Club degli Investitori is launching a training and networking experience designed to introduce young students to entrepreneurship. The name, brand, and initial tools were developed through a project by Bellissimo.
The context is familiar. In Italy, education and entrepreneurial culture often remain distant from one another. Those who grew up far from the business world rarely approach it, leading to negative consequences for social mobility and economic dynamism. There is a clear need for an organization committed to bringing an entrepreneurial approach into universities — and inspiring the next generations. With this vision in mind, the founders of a new non-profit foundation, promoted by Club degli Investitori (one of Europe’s largest business angel networks), turned to Bellissimo. You can read the interview to the main promoters here.
The model is innovative, built around free, four-day training experiences open to students and researchers, followed by access to a community for mentorship and peer exchange. Is it a network? A school? And what should it be called?
Bellissimo’s work began with the branding fundamentals —strategic perspective, principles, key messages— combined with the naming process. The result is Enter Academy, a name that references both the business world (enterprise) and the idea of gaining access to it (enter), paired with the tagline: “Inspiring Entrepreneurship.”
Once again, the visual identity focuses on synthesis. The logo is striking —almost sharp— yet solid: an arrow merges with the initial letter of the name, forming an “e-asterisk.” The brand’s typography and color palette, dominated by a deep red-orange, follow the same direction. The overall image positions Enter Academy in a middle ground: at the ideal intersection between an institutional context (universities, public partners) and the dynamism of the startup economy.
Collectively, the intensive learning experiences make up the “Camp.” Participants can then join Enter Academy’s “Club,” where they can connect with mentors and access career opportunities.
The Foundation can now present itself to the public with a strong identity and its own communication tools. The project’s main project is Enter Academy’s website, showcasing the overall vision, outlining the program, the Camps and the Club, and calling on students and potential donors to get involved. To introduce itself authoritatively to institutions and the broader public, Enter Academy hosted an event at OGR Tech in Turin, attracting a large audience and featuring professors, entrepreneurs, and business leaders on stage. For the occasion, Bellissimo also produced the introductory video for the evening.
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