Club to Club 2008
THE DREAM EDITION
Men and women, at the center of the dream. Bellissimo’s campaign for Club To Club 2008 revolves around everyday objects to explore the “kaleidoscopic” singularity of human beings.
The Club to Club 2008 campaign was inspired by the magical illustration on a small wooden stamp found in Stockholm, and reflects a fascination with psychotherapy and the uniqueness of every human being. It’s an intimate yet striking image — dreamlike, but rooted in real, everyday things.
Personal notebooks, newspapers, dance shoes, old photographs: at the heart of the work lies the idea that imagination is sparked by the ordinary elements of everyday life. Watches, pipes, and feathers instead evoke the realm of the unconscious —dreams and surrealism— whose language is built precisely on common objects, reinforcing the premise behind the visuals.
The human being lies at the center of a harmonious spiral of objects that, lifted from their context and illuminated in a new light, appear more vivid and alive. Naked and with their eyes closed, they seem unaware —almost vulnerable— while the objects encircling them give shape to memories, desires, fears, quirks, obsessions, nightmares, and virtues.
The three images that make up the series are the result of over two hundred photographs of just as many objects. The symbolism and arrangement of these elements express harmony while the imagination they spark reflects its emotional counterpart. Viewers are “tasked” with finding a balance between the two —or breaking it to create a new one— in a continuous, linear, centrifugal motion.
As in music, creative intuition in life emerges from experiences we already know. New images arise from the connections we draw between elements of the past and the present, and Bellissimo’s visuals for Club To Club are meant to help us see —or imagine— more clearly.
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