Skaters by Zignone
BRAND EVOLUTIONS
Fast-paced lives meet timeless style. The campaign with the skaters marks the complete renewal of the communication of Biella’s most dynamic wool mill.
The communication restyling of Lanificio Zignone is completed with the production of a positioning campaign that expresses the brand’s ideal of style — the first in a series of shoots dedicated to the company’s fabrics and values. Bellissimo leads the entire project, from the creative concept to art directing the shoot, as well as producing the videos and photos.
The campaign has a clear, immediate concept: to show the contemporary fit of garments made with Zignone fabrics through the movements of three skateboarder models around the city. It’s a technical statement — the most direct way to demonstrate the flexibility and durability of the brand’s stretch fabrics. It also tells the broader story of the brand’s vision, a visual translation of its promise: the “new generation of elegance” Zignone aims to convey through its products.
We produce a semi-finished product: only by delivering a strong, immediate message can you stand out — perhaps even in the eyes of the end consumer.
Matteo Patti, Zignone CEO
The shoot finds its crucial dimension in the urban environment — the natural stage for professional attire in action. The streetwear imagery of skate culture is given a more refined interpretation: here, location choice is everything — the image of models in suits descending the helical ramps of the Lingotto becomes an emblematic shot of the brand’s entire aesthetic universe.
YOU MAY ALSO LIKE
-
Packaging on display. At the ADI Design Museum, the three Boxes for inspirational design created by Bellissimo for Bombay Sapphire
From March 4 to March 26, 2026, the ADI Design Museum in Milan hosts the exhibition Design di Filiera. La Filiera del Packaging, curated by Carlo Branzaglia and Wladimiro Bendandi and promoted by (...)
Read -
Why teach entrepreneurship: an interview with Giancarlo Rocchietti and Barbara Graffino from Enter Academy
It can’t really be labelled as a school, but it’s more than just a training program. Enter Academy is a non-profit foundation that aims to inspire the next generation of entrepreneurs. Supported (...)
Read -
Enter Academy makes its public debut. From naming to website, Bellissimo supports its launch event
It’s always exciting when a brand developed in the studio comes to life — especially when it does so in front of hundreds of people, at such a large and well-attended launch event.With the (...)
Read -
Lavazza Group: Bellissimo receives the Quality Award 2025
Photo: Andrea Guermani Every year, the companies collaborating with Lavazza Group come together for Supplier Coffee Links. The event is designed as a moment of exchange and collaboration across (...)
Read