Skaters by Zignone
BRAND EVOLUTIONS
Fast-paced lives meet timeless style. The campaign with the skaters marks the complete renewal of the communication of Biella’s most dynamic wool mill.
The communication restyling of Lanificio Zignone is completed with the production of a positioning campaign that expresses the brand’s ideal of style — the first in a series of shoots dedicated to the company’s fabrics and values. Bellissimo leads the entire project, from the creative concept to art directing the shoot, as well as producing the videos and photos.
The campaign has a clear, immediate concept: to show the contemporary fit of garments made with Zignone fabrics through the movements of three skateboarder models around the city. It’s a technical statement — the most direct way to demonstrate the flexibility and durability of the brand’s stretch fabrics. It also tells the broader story of the brand’s vision, a visual translation of its promise: the “new generation of elegance” Zignone aims to convey through its products.
We produce a semi-finished product: only by delivering a strong, immediate message can you stand out — perhaps even in the eyes of the end consumer.
Matteo Patti, Zignone CEO
The shoot finds its crucial dimension in the urban environment — the natural stage for professional attire in action. The streetwear imagery of skate culture is given a more refined interpretation: here, location choice is everything — the image of models in suits descending the helical ramps of the Lingotto becomes an emblematic shot of the brand’s entire aesthetic universe.
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