Learning Entrepreneurship
Enter Academy makes its public debut. From naming to website, Bellissimo supports its launch event
It’s always exciting when a brand developed in the studio comes to life — especially when it does so in front of hundreds of people, at such a large and well-attended launch event.
With the event on Wednesday, January 14, at OGR Torino, Enter Academy officially commences its journey. The nonprofit foundation aims to “inspire the next generation of entrepreneurs” through a new model of education and networking.
The initiative is promoted by Club degli Investitori, Italy’s leading business angel network, and supported by Compagnia di San Paolo and Fondazione CRT. Starting in March, Enter Academy will offer universities free four-day educational experiences, followed by access to a community where the most driven students can discover mentors and opportunities for professional growth.
The launch event offered a preview of Enter Academy’s approach, combining inspiration with real-world case studies. Speakers included Alberto Sangiovanni Vincentelli (UC Berkeley), Silvia Wang (Serenis), Luca Rossettini (D-Orbit), and Marco Boglione (BasicNet), who shared their entrepreneurial journeys.
Bellissimo is the foundation’s technical partner. The studio collaborated closely with Giancarlo Rocchietti and Barbara Graffino, the project’s main promoters, from the very early stages — beginning with the foundation’s name. First came the branding, essential to communicating its mission and approach, followed by naming proposals. Once the name Enter Academy was selected, Bellissimo developed the visual identity.
The project also comprises a launch video and, above all, the website, available at enteracademy.it
Published: Jan 16, 2026
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