Bellissimo in Cuneo for agri-food biodiversity: the first half of a project

This year, Cuneo has become a regular destination for the studio. Since July, Bellissimo has been collaborating with the four Local Action Groups (LAGs) active in the rural areas of the Cuneo province on a communication campaign focused on agri-food biodiversity and local supply chains, set to launch in 2025. The initiative aims to foster a cultural shift toward more sustainable practices and products among all stakeholders from agricultural producers to retailers and consumers — an ambitious goal, both in terms of content and methodology.

Reflecting the clients’ ask (LAG Gesso Vermenagna Pesio, LAG Langhe Roero Leader, LAG Mongioie, LAG Tradizione Terre Occitane), the campaign content was developed through a series of meetings with experts from different sectors, led by Bellissimo. The creative proposals, reflecting the priorities and topics emerging from this collaborative process, focus on food and soil, health and landscape, as well as economic productivity and tourism, embracing a systemic approach to the theme.

The first public sharing session took place on December 2, with the presentation of the campaign content to an audience of stakeholders and representatives of the local communities. A later phase of the project will involve implementing the communication plan developed by Bellissimo.

Published: Dec 19, 2024